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  Advertising & Public Relation


Advertising involves the process wherein a message is designed so as to promote a product, a thought, an idea or even a service. The concept of advertising has assumed a dynamic form with the use of the various media of communication. From newspapers, magazines, posters, neon and fluorescent signboards, billboards to the commercials on TV, web advertising, laser shows to inflated high-rise figures and objects, advertising has come a long way.
The advertising industry has three major sectors. Business or oganization which wishes to advertise, media which provides the medium for advertising and the ad-agency which creates the ad to suit the needs of the firm. This is a fast growing sector.

Courses and Institutions

Post Graduate Diploma Courses in Advertising

Institute Course Pre-requisites
Indian Institute of Mass
Communication, JNU
Campus, New Delhi-110067.
Diploma in Advertising & PR Graduation
Written Test and Interview
Bharatiya Vidhya Bhavan,
Mehta Sadan, K.G. Marg
New Delhi-110001
Diploma in Advertising,
Photography
Graduation
Jamia Milia Islamia,
Jamia Nagar, New Delhi.
1 year PG diploma in
Advertising and photography
Graduation
Devi Ahilya
Vishwavidyalaya
169, Ravindranath,
Tagore Marg,
Indore-452001 (MP)
1 year PG diploma in
(a) Advertising & Photography
(b) Advertising & Public Rela.
Graduation

Graduation
Guru Jambeshwar Univ.,
Hisar, Haryana-125001
1 year P.C. Diploma in Advt.
and Public Relations
Graduation
Rajendra Prasad Institute
of Communication & Mgmt.
Kulpati K.M. Munshi Marg
Mumbai-400007.
Diploma in Advertising Graduation
Narsee Monjee Institute of
Management Studies,
VL Mehta Road, Ville Parle,
Mumbai.
PG Diploma in Advertising
& Comm.
Graduation with 50%.
Xaviers Institute of Comm.,
Mumbai.
Diploma in Advertising 10+2 with 60%
School of Communication
and Management Studies,
Thevar House, Cochin-682133.
Dip. in Advertising Graduation


Degree Courses in Advertising :
— BA integrated courses in Advertising, Sales Promotion and Sales Management :–
Eligibility : 10 + 2.

  • Dibrugarh University
    JB College, Jorhat, Assam
  • University of Calcutta
  • Gokhale Memorial Girls College, Calcutta, (WB)
  • University of Delhi
    • Kamala Nehru College, New Delhi.
    • Kalindi College, New Delhi.
    • Janki Devi Mahila College, New Delhi.
    • Jamia Milia Islamia, Jamia Nagar, New Delhi.
    • Delhi College of Arts and Commerce, New Delhi.
  • Rohilkhand University,
    Bareilly College, Bareilly (UP)
  • Patna University
    Patna Women's College, Bayley Road, Patna (Bihar)
  • Devi Ahilya Vishwavidyalaya, 169, Ravindra Nath Tagore Marg, Indore-452001 (M.P)
    (Master of Advertising & Public Relations Management)
  • University of Mumbai
    • Jai H. College of Arts and JT Lalwani College of Commerce, Mumbai.
    • HR College of Commerce and Economics, Mumbai.
  • University of Chennai
    Chennai Christian College, Chennai, Tamil Nadu.

Public Relations

Public Relations has emerged from a simple operation of corporate publicity to a broad based management function popularly termed as Corporate Communication. They present their organisation in the best possible light, so their objectives, policies or services have positive appeal. PR workers put together information that keeps the public aware of the organization's accomplishments and keeps management aware of public attitudes.
Courses / Institutions : (Post Graduate / Graduate Courses)
Eligibility :
10+2 for Graduate Courses and Graduate for post graduate courses.
Professional Post Graduate Diploma Courses

  • Indian Institute of Mass Communication, JNU Campus, New Delhi.
  • St. Xavier's College of Communications, Mumbai.
  • Sophia College, B K Somani Polytechnic, Mumbai.
  • Symbiosis Institute of Mass Communication, Senapati Bapat Marg, Pune-411004.
  • YMCA Institute of Media Studies, New Delhi.
  • YWCA, New Delhi.
  • Narsee Monjee Institute, VL Mehta Road, Ville Parle, Mumbai.
  • School of Communication and Management, Cochin.
  • Degree Courses
  • University of Mumbai, M.G. Road, Mumbai-400032.
  • Makhanlal Chaturvedi University, Bhopal.


 
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